Erica shows how a "Green Cap" is made
Watch eco-fashion designer Erica Domesek of PSIMadeThis.com create a wearable green cap from reused and recycled materials to benefit Ocean Conservancy
DASANI® and Stater Bros. Markets partner to help preserve over 5 million feet of coastline along California beaches
DASANI's participation in “The Care For Our Coast Campaign” helps raise crucial funds for beach clean-up, dune restoration, revegetation of native species, recycling and maintenance efforts along the California coastline. DASANI® aims to raise $600,000 to help preserve and protect these iconic and historic beach ecosystems for humans and animals alike.
Public-private partnership funds projects state parks couldn’t address without support from the private sector
LOS ANGELES, Calif. (March 31, 2010) – The quintessential Southern California beach experience will seem even more golden this spring and summer thanks to a program from Stater Bros. Supermarkets, the Coca-Cola Bottling Company of Southern California and California State Parks. Announced today, the Care for our Coast (www.careforourcoast.com) campaign will raise much-needed funds for beach clean-up, dune restoration, recycling and maintenance efforts along the California coastline.
The campaign will benefit Los Angeles, San Diego and Orange county beaches and the millions of Southern California residents who vacation or visit these beaches each and every year. The beaches involved include Huntington Beach, Carlsbad State Beach, Bolsa Chica State Beach, San Onofre State Beach, and Malibu Lagoon State Beach, which are some of the busiest beaches in the country and have needed services such as dune restoration for nearly a decade. The beach initiative also addresses visitor safety through an educational training component among seasonal lifeguards. The campaign challenges consumers to support their local beaches while shopping at Stater Bros. Supermarkets. Shoppers can make a one- or five-dollar tax-deductible donation to clean-up efforts at Stater Bros. checkout stands through April 25, 2010 or online at http://www.careforourcoast.com. The Web site and the Care for our Coast Facebook cause page (facebook/careforourcoast.com) provide educational facts about the program and offer the option to share the cause with friends, engage with fellow social media users and make an online donation to the California State Parks Foundation in support of the Care for our Coast campaign.
Additionally, the Coca-Cola Bottling Company of Southern California will donate one dollar towards cleanup efforts along the California coastline when consumers purchase ten dollars worth of Coca-Cola products, including branded soft drinks, vitaminwater™, FUZE® drinks, and DASANI® water. Stater Bros. Chairman and Chief Executive Officer Jack H. Brown says, “Helping the communities we are privileged to serve is a priority for the over 19,000 members of the Stater Bros. Supermarket Family. Stater Bros. is proud to support California State Parks and expand on the success of last year’s Reforest California program with the new Care for our Coast campaign to enhance the experience for millions who enjoy Southern California … from our mountains to our beaches.”
Ruth Coleman, Director of California State Parks, explains, “Given today’s budget situation, the efforts from the private sector to enhance visitor services and the natural assets of our state park beaches are greatly appreciated. We wouldn’t be able to implement these programs without the generous support of Stater Bros. and Coca-Cola.”
This is the second year that Coca-Cola and Stater Bros. initiated an environmental stewardship program to benefit California State Parks. Last year’s Reforest California campaign raised enough funds to plant one million trees in wildfire scarred areas at Southern California state parks.
"The Coca-Cola Bottling Company of Southern California is pleased to support our partner Stater Bros. in yet another project with California State Parks and in something that has such a long-lasting, positive impact on the local community,” said Terence Fitch, Vice President and General Manager of the Coca-Cola Bottling Company of Southern California. “As the local Coca-Cola bottler, we strive to make a positive difference in the communities in which we do business. Sustainability programs like those at California state beaches make our communities better places to live.”
The customer donation portion of the Care for our Coast campaign in Stater Bros. Supermarkets will run from March 31 through April 25, 2010. The Coca-Cola donation portion will run from March 31 through May 11, 2010.
About the Coca-Cola Bottling Company of Southern California
The Coca-Cola Bottling Company of Southern California has produced, marketed and distributed Coca-Cola products for over 100 years. The local, franchised bottling company and its some 4,800 employees have a long tradition of being involved in the communities in which they do business. The Coca-Cola Bottling Company of Southern California is a division of Coca-Cola Enterprises Inc., the world's largest marketer, distributor, and producer of bottle and can liquid nonalcoholic refreshment. CCE sells approximately 80 percent of The Coca-Cola Company's bottle and can volume in North America and is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. For more information about our company, please visit our website at www.cokecce.com. For more information on the Company’s Corporate Responsibility and Sustainability efforts, please visit http://crs.cokecce.com.
About Stater Bros. Market
Stater Bros. Markets was founded in 1936 in Yucaipa, California, and has grown steadily through the years to become the largest privately owned Supermarket Chain in Southern California and the largest private employer in both San Bernardino County and Riverside County, with annual sales in 2009 of $3.77 billion. The Company currently operates 167 Supermarkets, and there are over 19,000 members of the Stater Bros. Supermarket Family. Last year, Stater Bros. donated more than $14 million in support of nonprofit organizations in the communities it serves and is the proud recipient of the “2010 Community Service Award” from America’s Supermarket Industry.
About California State Parks
California State Parks is composed of 278 units on nearly 1.5 million acres of land. State Parks is responsible for nearly one-third of the coastline of California, with more than 3,000 miles of hiking, biking and equestrian trails. The State Park System contains 98 percent of the state’s wilderness and 60 percent of its old growth coastal redwoods. Within the system, there are 50 State Historic Parks that encompass some of the state’s most valuable historic and cultural resources. State Parks receives more than 75 million visitors yearly, making it the single largest visitor destination in the state and second only to the National Park system for the nation.
About CSPF
With over 115,000 members, the California State Parks Foundation (CSPF) is the only statewide independent nonprofit organization dedicated to protecting, enhancing and advocating for California's magnificent state parks. CSPF is committed to improving the quality of life for all Californians by expanding access to the natural beauty, rich culture and history, and recreational and educational opportunities offered by California's 278 state parks—the largest state park system in the United States. For more information about California's state parks, visit www.calparks.org.
About Government Solutions Group
Government Solutions Group (GSG) is a unique marketing company that facilitates public-private partnerships for government agencies to help them reduce costs, increase revenue, and improve consumer relations through private partnerships. GSG works with all 50 state park systems across the nation by creating and managing win-win partnerships with corporations that benefit the park systems, and was a founding member of the America’s State Park Alliance in conjunction with the National Association of State Park Directors. GSG is proud to work with Stater Bros. Supermarkets, The Coca-Cola Bottling Company of Southern California, and the California State Parks on the ‘Care for our Coast’ campaign. The company is based in Pasadena, California.
Contact:
Meg Aldrich
Meg Aldrich Public Relations
(626) 825-0309
meg@megaldrich.com
DASANI® celebrates new PlantBottle™ packaging
DASANI® partners with eco-fashion icon Erica Domesek and Satine to launch a limited edition hat to benefit Ocean Conservancy. More information coming soon.
ATLANTA, April 7, 2009 - DASANI® announced today that it has teamed up with PSIMadeThis.com founder/designer Erica Domesek to create a limited-edition line of green-colored hats that benefit Ocean Conservancy and promote the importance of recycling.
The stylish green hats – created by Domesek from everyday household materials – will support the launch of the new 100-percent-recyclable PlantBottle™ plastic bottle packaging, made from a blend of up to 30 percent plant-based materials.
Domesek's hat design aims to highlight the green cap on the new recyclable PlantBottle while promoting do-it-yourself fashion as another easy way consumers can fit recycling into their everyday lives.
"DASANI® PlantBottle packaging is both made from renewable material and recyclable," said Abigail Greene, DASANI® senior brand manager at Coca-Cola North America. "Erica's designs will help us spread the word of our West Coast DASANI® PlantBottle roll out, and we have committed a substantial charitable donation to Ocean Conservancy to help support clean beaches, lakes and rivers."
The green hats were created using everyday household items including sweatpants, zippers from sweatshirts, buttons and thread. Consumers can receive a green hat through LA-based boutique Satine on www.SatineBoutique.com by entering their name and email address beginning April 7 through April 21. The first 10 consumers to enter daily after 9 a.m. PDT/12 p.m. EDT will receive a hat, with a limit of one green hat per entrant. The hat recipients will be notified via email on Earth Day, April 22. In honor of Earth Day and in conjunction with the green hat giveaways, DASANI® will make a donation to Ocean Conservancy for every hat given away. Satine will host an event at the boutique on April 21 to celebrate Earth Day and Ocean Conservancy. Erica Domesek will post insights on the green hat design program and everyday do-it-yourself tips at DASANI.com during Earth Month. She will also conduct pop-up green hat design sessions at key events -- helping others create their own versions of the hat using everyday materials.
"It's time to give back – give back to the community by cleaning up our coastlines and waterways, give feedback to industry and policy leaders encouraging even greater innovation -- and above all, give back to our oceans for all they give us", said Vikki Spruill, President and CEO of Ocean Conservancy. "Together, with DASANI® and Erica, Ocean Conservancy encourages everyone to do their part to clean up the environment and help us put an end to the problem of trash in our oceans, rivers and lakes."
"The do-it-yourself movement is all about recycling the resources you have to create something beautiful," said Domesek. "The DASANI® PlantBottle and the green hat are both examples of ways we can recycle in our everyday lives – recycled material that can result in fashionable products we feel good about."
"It's great that the green hats will be available on Earth Day. I can't think of a more fitting day to celebrate being creative with our resources."
PlantBottle plastic bottles are made of up to 30% plant-based materials, which reduces dependence on a non-renewable resource -- petroleum. PlantBottle is 100 percent recyclable, and preliminary research indicates that from the growing of the plant materials through to the production of the resin, the carbon footprint for the PlantBottle packaging is smaller than for bottles made with traditional PET. The Coca-Cola Company is the first-to market with a recyclable PET plastic bottle made partially from plants.
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
Ocean Conservancy's International Coastal Cleanup is the world's largest volunteer event of its kind. Each year, hundreds of thousands of volunteers around the world remove trash and debris from our ocean, rivers and lakes and record everything they find. Ocean Conservancy compiles and analyzes this information to develop the world's only global snapshot of the problem of trash in our ocean. The 25th annual International Coastal Cleanup is scheduled for September 25th. To learn more, visit: www.oceanconservancy.org.
Erica Domesek is a distinguished design and style expert and founder of the innovative designer DIY brand "PS-I Made This" Erica's creative motto, "I see it, I like it, I make it," reflects the belief that one can find inspiration anywhere and transform what one sees into something fabulous to wear, use or look at. With a keen eye and ability to make everything from fashion accessories to home décor accents and provide a vision for creative soirees, Erica's work has been featured in publications such as Teen Vogue, Glamour, Cosmopolitan, Vogue Nippon, Domino and GQ, among others. She has styled and designed campaigns for international brands such as Kate Spade, Tumi, J.Crew, Anthropologie, Roxy, Sigerson Morrison, and True Religion, Helmut Lang. Erica has worked as a spokesperson and stylist for Sharpie and is launching the PS- I Made This... book in September 2010. www.psimadethis.com
Satine is a unique luxury retailer inspired by owner Jeannie Lee's love for both the quirky and the sophisticated. Influenced by the fashion forward street styles of Japan, Paris, Australia, New York and Los Angeles, Satine stocks major international fashion brands alongside hard to find indie labels. Lee's global perspective, combined with the carefree whimsical freedom of Southern California style, has made Satine the must-shop boutique that all of fashionable Los Angeles turns to for its wardrobe. Once a small boutique carrying only shoes and accessories, Satine has blossomed into a retail mainstay on the Los Angeles scene, stocking ready to wear straight off the runways and fledgling indie designers all under the same roof. The eclectic collection is reflective of Lee's own chic and independent style, where vintage meets luxe. Classic designers, such as Lanvin, Balenciaga, Jason Wu and Thakoon, mingle with cult labels including Tsumori Chisato, Azzedine Alaia, Dries van Noten and Isabel Marant. www.satineboutique.com